Free 48-hour ad account teardown
Find the 20–30% of your B2B ad spend that never turns into pipeline.
Give us read-only access to Google, Meta or LinkedIn Ads. Our Paid Ads Agent scans every campaign, keyword and audience against your CRM outcomes, and a growth marketer with 15 years of B2B paid media experience records a walkthrough of what to cut, fix and scale.
- A recorded 15-minute walkthrough of your account, not a generic PDF.
- Line-by-line list of spend with no pipeline attached.
- Targeting, bidding and conversion-tracking fixes, ranked by dollar impact.
- Three creative and offer tests worth running next month.
What we check
The 12-point B2B paid media checklist.
The same checklist our operators have refined over 15 years of managing B2B ad budgets, now run by our agent on every account.
| Area | What we look for | Typical fix |
|---|---|---|
| Conversion tracking | Optimizing to form fills instead of qualified pipeline | Offline conversion import from CRM |
| Search terms | Job seekers, students, competitors' customers, free-tool hunters | Negative lists and match-type cleanup |
| Audiences | LinkedIn audience expansion and loose job-function targeting | Title, seniority and company-list layering |
| Bidding | Smart bidding with too few conversions to learn from | Value-based bidding on SQL events |
| Placements | Display, partner and audience network spend | Exclusions and network opt-outs |
| Geo & schedule | Spend outside sales regions and working hours | Geo and dayparting tied to close data |
| Creative | Ad fatigue and one message for every buyer stage | Persona and stage-specific variants |
| Offer | "Book a demo" as the only ask for cold traffic | Mid-funnel offers that qualify |
| Landing pages | Slow pages, long forms, message mismatch | Dedicated pages per campaign theme |
| Retargeting | Missing or unsegmented retargeting pools | Pools by page intent and recency |
| Budget split | Budget spread evenly instead of by pipeline return | Weekly reallocation by cost per SQL |
| Follow-up | Paid leads waiting hours for sales contact | Speed-to-Lead Agent on paid forms |
Questions
About the teardown.
Why only accounts spending $10k+ a month?
Below that, there usually isn't enough data for a reliable read, and our free audit is a better fit. Request the free funnel audit instead.
Is read-only access safe?
Yes. Read-only access lets us see campaigns and reports but not change anything. You can remove it with one click after the teardown.
What happens after the teardown?
You can apply the fixes yourself, or have our Paid Ads Agent run them for you as part of a Pilot or Growth plan.